The starting point
Advertising generated clicks but the landing experience created uncertainty, weak mobile engagement and incomplete measurement.
The decisions that shaped the plan
NorabiaDigi paired campaign intent with a focused page hierarchy, stronger proof, simplified forms and a reliable conversion event plan.
How the work was delivered
The landing experience was rebuilt responsively, campaigns were regrouped by intent and creative testing focused on the strongest objections.
What changed
Landing-page conversion improved 54% and cost per qualified lead decreased 29% during the stabilized testing period.