The starting point
The business was investing in content, advertising and website updates without a shared measurement model or clear priority order.
The decisions that shaped the plan
NorabiaDigi mapped the funnel, clarified the primary conversion, grouped work into acquisition, conversion and retention priorities, and created a 90-day roadmap.
How the work was delivered
Tracking was repaired first, followed by landing-page improvements, campaign restructuring and a reporting rhythm that linked activity to commercial decisions.
What changed
Qualified enquiries increased 42% over the comparison period while management reporting time fell from several hours to one decision-ready view.